Zac Efron is the new face for HUGO

Hugo Boss (fragrances) announces Zac Efron as its new brand ambassador. The new campaign for Hugo Man #YourTimeIsNow will be launched in the beginning 2017.

HUGO has introduced its newest ambassador: Zac Efron. The versatile actor as well as producer is seen as todays modern masculine role-model, according to the statement released by HUGO Boss fragrances.

The new campaign for HUGO Man men’s fragrance is slated to launch in the beginning of 2017. HUGO Boss’ new ambassador is meant to bring authenticity and passion with a strong boost of freshness that is so characteristic for the well-known brand.

The new digital and multi-faceted campaign aims to encourage the younger generation to follow their dreams and reach their goal. Empowering the next generation to identify and seize opportunities, because the only one that make your dreams come true is……You!

Courtesy of HUGO (Boss)




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