A reunion with Woolmark, Raf Simons SS18


Last night for the second consecutive season, luxury wool authority The Woolmark Company and Belgian designer Raf Simons reunited to present his Spring/Summer 2018 collection in the heart of Chinatown at 75 East Broadway in New York City.

Raf worked with The Woolmark Company to source and create a wool rich spring collection in unexpected fabrications. The collection featured 50 menswear looks that stemmed from Raf and Woolmark’s mutual admiration for the fiber. All suiting and knitwear pieces were comprised of Merino wool, designed to highlight the fiber’s versatility.

About Raf Simons | The most important message Raf Simons wants to communicate is: pride in individuality.

Fuelled by his love for both rebellious youth cultures and traditional menswear, he emerges in fashion halfway through the nineties, presenting a radically different image of masculinity. Fusing the energy and singularity of teenage subcultures with the sharpness and precision of classical sartorial craft, the look presented by Raf Simons is both inspired by and designed for confident outsiders.

From the first collection on, music, art, performance, images and words have a substantial role in the whole package, summing up, or rather clarifying the kind of world Raf Simons wants to project. Always at the core of his universe (and as essential as the clothes themselves) are attitudes, moods and statements about individuality and independence.

Equally important in Raf Simons’ approach is the constant quest for innovation. The designs are always looking for the now and tomorrow, even if they are inspired by historical or classical references. Throughout the years, with the signature style evolving and maturing, the key elements stay the same: modern proportions, a constant research for fabrics and textures and above all the interplay of pure construction and new shapes with the body and psyche of the contemporary man.


About The Woolmark Company |  The Woolmark Company is the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fiber and premier ingredient in luxury apparel. The Woolmark logo is one of the world’s most recognized and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product. The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise owned by more than 25,000 woolgrowers that invests in research, development and marketing along the worldwide supply chain for Australian wool.


Images courtesy of Raf Simons by photographer Giovanni Giannoni

This entry was posted on Thursday, July 13th, 2017 at 12:26 PM and is filed under MrFashionNews, MrsFashionNews . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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