Helen Mirren, Grace Coddington, Nicola Adams, Monica Ali, Jasmine Whitbread, Kati Piper, Laura Mvula, Helen Allen, Darcey Bussell, Karen Elson, Tracey Emin and Ellie Goulding star in Marks & Spencer’s fall winter 2013 ad campaign shot by award-winning legendary photographer Annie Leibovitz.
The British multinational high-street retailer brings us series of captivating images starring 12 leading ladies from Britain. Besides a truly inspirational all-women cast, M&S is also going back to its beloved roots with their collection for upcoming fw13. Classics are seamlessly combined with forecasted trends for the colder season.
Setting out to bring a new re-found self-assured tone of voice with the new fashionable items modeled by an exceptional all-star cast, Marks & Spencer successfully captures the essence of the new range.
Patrick Bousquet-Chavanne, Executive Director Marketing and Business Development at M&S says: Annie was the perfect choice to shoot a campaign of this magnitude. Her unmistakable, signature style, with its truly dramatic aesthetic was exactly what we needed to communicate the essence of the campaign and of the new M&S. Annie’s photography has become synonymous with defining key moments in the history of brands over the years and, as such, we feel that this campaign is the ideal way to illustrate M&S’ move into a new era.
The new fw13/14 collection sees its online and store debut from the beginning of September 2013.
Images by photographer Annie Leibovitz for Marks & Spencer