Marks & Spencer enlists Leibovitz

Helen Mirren, Grace Coddington, Nicola Adams, Monica Ali, Jasmine Whitbread, Kati Piper, Laura Mvula, Helen Allen, Darcey Bussell, Karen Elson, Tracey Emin and Ellie Goulding star in Marks & Spencer’s fall winter 2013 ad campaign shot by award-winning legendary photographer Annie Leibovitz.

Marks & Spencer

The British multinational high-street retailer brings us series of captivating images starring 12 leading ladies from Britain. Besides a truly inspirational all-women cast, M&S is also going back to its beloved roots with their collection for upcoming fw13. Classics are seamlessly combined with forecasted trends for the colder season.

Setting out to bring a new re-found self-assured tone of voice with the new fashionable items modeled by an exceptional all-star cast, Marks & Spencer successfully captures the essence of the new range.

Patrick Bousquet-Chavanne, Executive Director Marketing and Business Development at M&S says: Annie was the perfect choice to shoot a campaign of this magnitude. Her unmistakable, signature style, with its truly dramatic aesthetic was exactly what we needed to communicate the essence of the campaign and of the new M&S. Annie’s photography has become synonymous with defining key moments in the history of brands over the years and, as such, we feel that this campaign is the ideal way to illustrate M&S’ move into a new era.

The new fw13/14 collection sees its online and store debut from the beginning of September 2013.

Images by photographer Annie Leibovitz for Marks & Spencer

This entry was posted on Monday, August 19th, 2013 at 9:02 AM and is filed under MrsCampaignNews, MrsFashionNews, MrsShopNews . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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