Chanel introduces Gabrielle

 

Officially launched yesterday during the Haute Couture week in Paris – at a private party inside Palais de Tokyo – is Chanel’s newest fragrance called Gabrielle.

Gabrielle Bonheur ‘Coco’ Chanel, the confident, daring, revolutionary persona and founder of the supreme maison was actually known as Gabrielle “Coco” Chanel before she became famous as Coco. The latest and newest fragrance of the house of Chanel takes its beautiful and honoring inspiration from the character – back then – known as Gabrielle.

 “I have chosen the person I wanted to be and I am.” Coco Chanel

 While this is far from the first time that Chanel pays tribute to her creator through the names of her perfumes, like Coco and her descendant Coco Mademoiselle. Today, it is another facet of this mythical character that the brand puts in front of the stage with its new launch, Gabrielle.

With Gabrielle, the house of Chanel paves the scented way by adding a new chapter in its amazing history. “New name. New bottle. New perfume. New territory for expression and inspiration.”

 The fragrance represents an ode to women, trying to convey the personality of Gabrielle Chanel. Announced as an “abstract floral fragrance” and described as solar and airy, Gabrielle Eau de Parfum includes white flower accords, including tuberose from Chanel’s garden in Grasse, ylang-ylang, jasmine and orange blossom.

Composed by perfumer Olivier Polge who explained the inspiration as: “I chose those ingredients because they are part of our vocabulary. I think these ingredients must express something very true to her taste and her personality. Gabrielle is a very floral scent. It’s floral, solar, luminous and it’s also very feminine. When I created the fragrance, I didn’t know how it would be used. I like to think that people are going to make something very personal out of it.

Gabrielle’s top notes are: mandarin, grapefruit, black currant. Her heart is composed with: tuberose, ylang-ylang, jasmine, orange blossom. Sandalwood and musk are found in the base

Fronting the new ad campaign is Kristen Stewart which was shot by Ringan Ledwidge. The print campaign is by Karim Sadley.

Sylvie Legastelois designed the new bottle and packaging. With a feeling of: “Luxury is what can not be seen.” The bottle appears simple yet luxurious just like the other Chanel bottled perfumes.  The square bottle is colored in a soft golden shade that transmits the light, as a symbol of the sunny character of the fragrance. It is made of fine thin glass with a pump of a unique material. For the matte-lamé stopper, Sylvie was inspired by a box given to Chanel by the Duke of Westminster and metallic haute-couture fabrics.

Gabrielle by Chanel will be available as a 50ml and 100ml of Eau de Parfum.

Images: Chanel




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