Luxurious hair care brand Alterna announces Katie Holmes as the companies new spokesperson and co-owner! A first look before the ad campaign launches next month. Calling attention to the fact that Alterna’s hair products contribute to a safer environment as the company certainly makes an effort to keep their products free of sulfates, parabens, gluten, dea, tea, paraffin, synthetic color, and sodium chloride, Holmes will be more involved with her stunning locks.
Another big beauty collab as Katie is also the face for Bobbi Brown cosmetics, though her role for Alterna goes further than just being a pretty face as Holmes is also co-owner for the brand know for its high-end high-priced natural derived and organic products.
Naming Alterna’s caviar and bamboo amongst her favorite Alterna hair care products, she also likes to keep it ‘simple’ with sustainability and great style. “When using the right products you don’t have to work as hard to look and feel your best”
Innovating with state of the art technology also by many referred to as the company creating “science of skin care for hair”, Alterna has pioneered using exclusive ingredients like white truffle oil from Italy, caviar and eco-certified bamboo. Developing solutions for hair issues with care, the company launched its first line in 1997.
Alterna Haircare products are sold in Sephora, Ulta, QVC and selected hair-salons.
Images Alterna via SF.